A ten-minute first pass is on the house. Two belief numbers, five questions, and a preliminary read on screen — industry range, readiness tier, the three-number reveal. If that first read is worth it, the full report unlocks for $349$49.
The teaser showed three numbers: what you believe, what you need, and what the answers say. The full report shows why, and the sequence that closes the gap.
The first pass is short. Two belief numbers, five questions, a preliminary read on screen. The second half goes deeper into your financials and the remaining thirty-five questions.
Identity, two belief numbers, five behavioural questions. Ten minutes. Result: a first read of your industry range and readiness tier.
Financials (estimates are fine) and thirty-five more questions across five domains. Twenty minutes.
$349$49 · delivered instantly as your own report page. The complete diagnosis with the discount ledger and the sequenced fix list.
Every exit-readiness conversation lands on the same three numbers. Most never get them onto the same page.
Asked in the first pass, before any financials. Gut number. No wrong answer, that's the point.
The number that decides whether you can afford to exit. The distance from this to the number below is the one that matters.
Computed from your financials and your readiness score. Rendered as a range, not a point. Every number in the report is defensible.
Each one changes what a buyer will pay. Each one is scorable from the outside.
Recurring revenue, concentration, margin trend, books hygiene.
Whether the business runs without you. The number-one discount lever.
Trajectory, moat, channel diversification, retention.
Documented process, quality controls, information locus.
Contracts, licenses, entanglement. Where transactions actually die.
Believe, worth (as a range), need. Tier name. One-line verdict. Works as a screenshot.
The belief gap and the wealth gap, each explained in plain language and put into money.
SDE construction shown as a table. Your industry multiple range. Where your score placed you in it, and why.
Overall 0–120, tier, five domain bars, what each domain means to a buyer.
Findings named individually until the dollar column covers roughly three-quarters of the gap between what your business is worth today and what it could be worth — capped at fifteen rows. The remainder is grouped by title so nothing goes unnamed. The dollar column adds up exactly to the gap. The page that shows where the money is leaking.
Your strengths, the answers that raised your multiple, and the “document this” note for each.
Findings reordered by dollar impact per unit of effort. Grouped into Now / Next 90 days / This year.
Time-to-ready estimate by tier, and what selling today actually looks like versus selling after the sequence.
The appraiser disclaimer, kept prominent on purpose. No urgency mechanics.
Asks the same questions in different words, takes a week or two to come back with a similar number.
The math is shown openly: SDE build-up, multiple placement, the discount ledger. Defensible line by line.
The first pass is ten minutes and gives you a real read on screen, before you go any further.
Start the first pass →The teaser is a slice. The report is where the math (and the fix list) live.